Ashna Reddy
Designer & Builder
Product-minded designer based in SF, drawn to AI-driven products. I design, build, and test quickly, with care for craft and judgment.
Work showcase
Designing an agentic experience for sales
Agentic workflow that helps sales reps identify best-fit solutions faster in the semiconductor and electronics industries.
IMPACT
First agent for paying partners
PROJECT TYPE
Agent UX
Brivo (Eagle Eye Networks)
Designing face search for B2B AI video security
Delivered the core design and helped shape the product strategy with product and engineering teams.
IMPACT
Top-selling paid add-on; eliminated sales friction
PROJECT TYPE
End-to-end design, product strategy
CGI (Consulting) x Northwestern University
Building an AI adoption platform for enterprise
Collaborated with a team of six to create a personalized AI adoption platform to help employees build AI fluency in their work.
IMPACT
Rework dropped 31% by day 30
PROJECT TYPE
0-to-1, capstone
Playground projects
About me
I design with people, not just for them.
I’ve been a core contributor for projects across AI adoption, search, and agentic workflows, usually embedded in cross-functional teams where I’m as comfortable in a PRD as I am in a prototype.
Systems thinking is foundational to my work.
I’m drawn to the messy, underspecified problems, the ones where the brief is ambiguous and the edge cases are endless. I tend to zoom out before zooming in, mapping the system before touching the interface.
At the same time, I never want to lose the person at the end of the flow. The best design I’ve done lives at the intersection of rigorous structure and genuine empathy.
Always in the middle of something.
When I’m not designing, I’m probably doodling, spending time outdoors, trying a new recipe, or going down a Pinterest rabbit hole.
