Sales reps in semiconductors have to match customers to the right part across thousands of options and dense specs. This process spans hours and even days, since most sales reps don’t have the technical depth to do it alone. Rapidflare had a working Product Selection Agent that could already narrow to a recommendation, but it did not handle ambiguous input well.

My role: The experience layer. I owned agent behavior, response architecture, communication style, and the UI. I worked in weekly cycles with product and engineering, and tested directly with senior sales engineers at early customers.

The goal: Not just accurate recommendations, but an agent that’s honest about what it assumed, and easy to correct when it’s wrong.